Menu
Close
Season Campaign
YES 'CERS + 26-27
2026-2027
2026-2027
Indiana Pacers
Indiana Pacers
Art Direction
Art Direction
[ The idea ]
Make the season feel unmistakably Pacers. Drawing from uniform pinstripes, Indiana’s outline, and the energy of its fans, the campaign turned familiar details into a visual language connecting social graphics, program covers, apparel, and the arena.
[ The idea ]
Make the season feel unmistakably Pacers. Drawing from uniform pinstripes, Indiana’s outline, and the energy of its fans, the campaign turned familiar details into a visual language connecting social graphics, program covers, apparel, and the arena.
[ The idea ]
Make the season feel unmistakably Pacers. Drawing from uniform pinstripes, Indiana’s outline, and the energy of its fans, the campaign turned familiar details into a visual language connecting social graphics, program covers, apparel, and the arena.
[ My role ]
I led visual concept development and wordmark design for “Yes ’Cers” and developed the 2026–27 season identity across digital, print, apparel, and arena graphics.
[ My role ]
I led visual concept development and wordmark design for “Yes ’Cers” and developed the 2026–27 season identity across digital, print, apparel, and arena graphics.
[ My role ]
I led visual concept development and wordmark design for “Yes ’Cers” and developed the 2026–27 season identity across digital, print, apparel, and arena graphics.
