We Don’t Do Quiet

Brand

Indiana Fever

Project

Playoffs Campaign

Category

Campaign Identity

Role

Concept development

Visual direction

Design system

Film concept + script

Year

2026

For the Indiana Fever’s 2026 Playoff Campaign, I developed a system that feels like a distress signal, warning fans of the chaos of the playoffs atmosphere. I curated a system of design elements and treatments that grab maximum attention and communicates a sense of urgency and controlled chaos.

For the Indiana Fever’s 2026 Playoff Campaign, I developed a system that feels like a distress signal, warning fans of the chaos of the playoffs atmosphere. I curated a system of design elements and treatments that grab maximum attention and communicates a sense of urgency and controlled chaos.

The idea

Bring the playoff atmosphere to life.

The foundation

A campaign built like a warning signal.

Atmosphere becomes a background

Warning language signals intensity

Typography becomes expressive

Creative Principles

The thinking behind the system.

01

01

Distortion is volume.

Type stretches and compresses with the intensity of the moment. Supporting information stays clear.

Murmur

Murmur

Chant

Chant

Roar

Roar

Eruption

Eruption

02

02

Let emotion lead.

Choose imagery for the feeling it carries: tension, release, connection, or refusal.

The Moment

The Frenzy

The Huddle

The Refusal

03

03

Keep the message clear.

One dominant message. One supporting background. Room for the information that matters.

Main message dominates the frame

Player drives emotional connection

Supporting information stays clear