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All-Star Campaign
INDY IS EVERYWHERE
2026
2026
Indiana Fever
Indiana Fever
Art Direction
Art Direction
[ The idea ]
Fever fans make every game feel like a home game. Built around “Indy is everywhere,” the campaign brought that energy to All-Star weekend, turning the Windy City into Indy City.
[ The idea ]
Fever fans make every game feel like a home game. Built around “Indy is everywhere,” the campaign brought that energy to All-Star weekend, turning the Windy City into Indy City.
[ The idea ]
Fever fans make every game feel like a home game. Built around “Indy is everywhere,” the campaign brought that energy to All-Star weekend, turning the Windy City into Indy City.
[ My role ]
I created the campaign concept and street-inspired visual identity, then collaborated with marketing to extend the campaign into in-arena and community activations.
[ My role ]
I created the campaign concept and street-inspired visual identity, then collaborated with marketing to extend the campaign into in-arena and community activations.
[ My role ]
I created the campaign concept and street-inspired visual identity, then collaborated with marketing to extend the campaign into in-arena and community activations.
