Brand
Project
Category
Role
Year
The idea
Make the season unmistakably Indiana.
The idea
Make the season feel unmistakably Indiana.
The foundation
From familiar details to a flexible system.
Pinstripes
Pinstripes
State Identity
State Identity
Primary Mark
Primary Mark
The uniforms and core marks established a recognizable Pacers identity. The opportunity was to extend those assets into a visual language that could support an entire season.
That required a broader toolkit and clear principles for how typography, imagery, and graphic elements worked together, giving the creative team room to adapt while maintaining a consistent connection to Indiana.
The uniforms and core marks established a recognizable Pacers identity. The opportunity was to extend those assets into a visual language that could support an entire season.
That required a broader toolkit and clear principles for how typography, imagery, and graphic elements worked together, giving the creative team room to adapt while maintaining a consistent connection to Indiana.
The concept
Indiana DNA
The system
Every element has a purpose.
Applications
The system in action.
Applications
The system in action.
