Fever All-Star

Brand

Indiana Fever

Project

All-Star Campaign

Category

Campaign Concept + Identity

Role

Concept development

Visual direction

Design system

Year

2026

I developed the concept and visual system for the Indiana Fever’s 2026 All-Star campaign, turning the reach of its fanbase into a campaign built around collective presence. “The Takeover” paired the visual language of street posters with direct calls to vote, placing Caitlin Clark, Kelsey Mitchell, and Aliyah Boston at the center of the story.

I developed the concept and visual system for the Indiana Fever’s 2026 All-Star campaign, turning the reach of its fanbase into a campaign built around collective presence. “The Takeover” paired the visual language of street posters with direct calls to vote, placing Caitlin Clark, Kelsey Mitchell, and Aliyah Boston at the center of the story.

The idea

Indy is everywhere.

The foundation

From street posters to a campaign system.

Typography

Texture

Attitude

Heavy headlines established structure, while graffiti lettering introduced a more spontaneous, human voice. Newsprint, wheatpaste, and distressed edges made the graphics feel physically posted and repeatedly layered. Tightly cropped photography brought the players’ intensity into the work.

The system

The thinking behind the concept.

Applications

The system in action.